WHO ARE WE? Zhejiang University (ZJU) is located in Hangzhou, the capital city of Zhejiang Province (one of the most developed provinces in China). Hangzhou used to be famous for the beautiful West Lake, a UNESCO World Heritage site, and now it is a hub of China’s thriving private economy, e-commerce and digital technologies, ideal for conducting business research. Here, entrepreneurship is deeply embedded in local culture and historic tradition, and that is why the term ‘zheshang’ (literally, business persons from Zhejiang Province) has become a piece of common Chinese vocabulary. As a leading university in Asia, ZJU has a long-standing commitment to seeking truth and pursuing innovation. The University has been deeply dedicated to nurturing high